{"id":543019,"url":"\/ons-verhaal\/","layout":"standard","version":"2026-11-02T15:29:39.000000Z","blocks":[{"id":5433036,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"html":{"id":140029539,"value":"

<\/p>"},"borderRadius":{"id":140029540,"value":"#{text.border.radius}"},"textColor":{"id":140029541,"value":"#{text.color}"},"backgroundColour":{"id":140029542,"value":"#0000"},"truncateHeight":{"id":140029543,"value":null},"template":{"id":140029544,"value":"text"},"padding":{"id":140029545,"value":"1"},"fullWidth":{"id":140029546,"value":"0"},"fullBackgroundColor":{"id":140029547,"value":"#{text.fullBackground.color}"},"published":{"id":140029548,"value":"1"},"conditions":{"id":140029549,"value":"[]"}}},{"id":5433037,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"html":{"id":140029550,"value":"

Waarom Seen by Steven?<\/h3>

Achter de naam schuilt een betekenis die me nauw aan het hart ligt.<\/p>

Ik geloof dat iedereen het verdient om zich gezien te voelen. Om aanvaard te worden zoals je bent, je eigen weg te volgen en op je eigen tempo door het leven te gaan.<\/p>

Vanuit die gedachte ontstond Seen by Steven<\/strong>.<\/p>

Er is ook een persoonlijke link met mijn beroep als opticien-optometrist. Elke dag help ik mensen om beter te zien. Het idee van zien<\/em> verbindt op die manier mijn werk met dit merk.<\/p>

Zelfs het logo verwijst daar subtiel naar. Het combineert de letter S<\/strong> van Steven met de vorm van een oog. Het werd ontworpen door mijn partner Tine, de artieste achter Atelier Helder<\/strong>, die het idee vertaalde naar een eenvoudige en betekenisvolle visuele identiteit.<\/p>

Hoe het allemaal begon<\/h3>

De eerste vonk kwam er in december 2025.<\/p>

Terwijl ik merchandise ontwierp voor mijn pokerclub, ontdekte ik hoeveel plezier ik haalde uit het bedenken van originele ontwerpen, woorden en prints. Wat begon als een project voor de club, groeide stilaan uit tot het idee om iets van mezelf te cre\u00ebren.<\/p>

Ik wilde kleding maken die echt bij mijn persoonlijkheid past: eenvoudig, subtiel en tijdloos<\/strong>.<\/p>

Daarom koos ik voor borduurwerk. Het geeft de ontwerpen een verfijnde, ingetogen uitstraling en een afwerking die lang mooi blijft.<\/p>

Je zult ook merken dat de meeste woorden bewust zonder hoofdletters geschreven zijn. Niet om te roepen, maar om zacht te spreken.<\/p>

Woorden met betekenis<\/h3>

Elke tekst in de collectie draagt een eigen gevoel met zich mee.<\/p>

Sommige woorden bieden troost. Andere toveren een glimlach op je gezicht of laten je even anders naar de dingen kijken.<\/p>

Er is geen juiste of foute manier om ze te interpreteren. Het belangrijkste is wat ze voor jou betekenen<\/strong>.<\/p>

Via Explore Words<\/u><\/strong><\/a> ontdek je de verschillende boodschappen en hun betekenis.<\/p>"},"borderRadius":{"id":140029551,"value":"#{text.border.radius}"},"textColor":{"id":140029552,"value":"#{text.color}"},"backgroundColour":{"id":140029553,"value":"#0000"},"truncateHeight":{"id":140029554,"value":null},"padding":{"id":140029556,"value":"1"},"fullWidth":{"id":140029557,"value":"0"},"fullBackgroundColor":{"id":140029558,"value":"#{text.fullBackground.color}"},"published":{"id":140029559,"value":"1"},"conditions":{"id":140029560,"value":"[]"},"template":{"id":140032998,"value":"text"}}},{"id":5433103,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":140032906,"value":"

Ons Verhaal<\/h2>

Een klein verhaal over woorden, betekenis en gezien worden.<\/h3>

Seen by Steven ontstond vanuit een eenvoudige overtuiging: woorden hebben kracht.<\/strong><\/p>

Een paar zorgvuldig gekozen woorden kunnen je inspireren, rust brengen of je herinneren aan wat echt belangrijk is. Ze hoeven niet luid te zijn om indruk te maken.<\/p>

Dat is het idee achter Seen by Steven. Subtiele woorden, geborduurd op kleding die je graag draagt. Kleine boodschappen die je met je meeneemt doorheen de dag.<\/p>"},"borderRadius":{"id":140032907,"value":"#{text.border.radius}"},"textColor":{"id":140032908,"value":"#{text.color}"},"backgroundColour":{"id":140032909,"value":"#0000"},"truncateHeight":{"id":140032910,"value":null},"template":{"id":140032911,"value":"text"},"padding":{"id":140032912,"value":"1"},"fullWidth":{"id":140032913,"value":"0"},"fullBackgroundColor":{"id":140032914,"value":"#{text.fullBackground.color}"},"published":{"id":140032915,"value":"1"},"conditions":{"id":140032916,"value":"[]"}}},{"id":5433104,"type":"grid","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":5433105,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":140032928,"value":null},"copy":{"id":140032929,"value":null},"buttonText":{"id":140032930,"value":null},"image":{"id":140032931,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/xchayg8mchs1rvmvwrkhlbgahqkjnzg5yi7kl45kvvl1muj6.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"textAlign":{"id":140032932,"value":"center"},"textColor":{"id":140032933,"value":"#fff"},"textShadow":{"id":140032934,"value":"#{text.shadow}"},"iconShadow":{"id":140032935,"value":"light"},"horizontalAlign":{"id":140032936,"value":"center"},"verticalAlign":{"id":140032937,"value":"center"},"icon":{"id":140032938,"value":null},"iconSize":{"id":140032939,"value":"2"},"iconColour":{"id":140032940,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":140032941,"value":"center"},"iconVerticalAlign":{"id":140032942,"value":"center"},"href":{"id":140032943,"value":"\/product\/unrushed-anchor-in-black\/"},"borderRadius":{"id":140032944,"value":"#{image.border.radius}"},"backgroundColor":{"id":140032945,"value":null},"overlay":{"id":140032946,"value":null},"overlayOpacity":{"id":140032947,"value":"0"},"overlayColors":{"id":140032948,"value":null},"overlayDirection":{"id":140032949,"value":"90"},"textSize":{"id":140032950,"value":"large"},"template":{"id":140032951,"value":"pod"},"padding":{"id":140032952,"value":"6"},"fullWidth":{"id":140032953,"value":"0"},"fullBackgroundColor":{"id":140032954,"value":"#fff0"},"published":{"id":140032955,"value":"1"},"conditions":{"id":140032956,"value":"[]"},"ratio":{"id":140032957,"value":"square"},"buttonTextColor":{"id":140032958,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":140032959,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":140032960,"value":"#0000"},"buttonBorderRadius":{"id":140032961,"value":"#{button.border.radius}"},"buttonFill":{"id":140032962,"value":"0"}}},{"id":5433106,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":140032963,"value":null},"copy":{"id":140032964,"value":null},"buttonText":{"id":140032965,"value":null},"image":{"id":140032966,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/lbitn62jiqlkpd4nrah1uieq1fzqn96poctzpkfyremxjqiy.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"textAlign":{"id":140032967,"value":"center"},"textColor":{"id":140032968,"value":"#fff"},"textShadow":{"id":140032969,"value":"#{text.shadow}"},"iconShadow":{"id":140032970,"value":"light"},"horizontalAlign":{"id":140032971,"value":"center"},"verticalAlign":{"id":140032972,"value":"center"},"icon":{"id":140032973,"value":null},"iconSize":{"id":140032974,"value":"2"},"iconColour":{"id":140032975,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":140032976,"value":"center"},"iconVerticalAlign":{"id":140032977,"value":"center"},"href":{"id":140032978,"value":"\/product\/eyes-eyes-baby-ease-in-cobalt\/"},"borderRadius":{"id":140032979,"value":"#{image.border.radius}"},"backgroundColor":{"id":140032980,"value":null},"overlay":{"id":140032981,"value":null},"overlayOpacity":{"id":140032982,"value":"0"},"overlayColors":{"id":140032983,"value":null},"overlayDirection":{"id":140032984,"value":"90"},"textSize":{"id":140032985,"value":"large"},"template":{"id":140032986,"value":"pod"},"padding":{"id":140032987,"value":"6"},"fullWidth":{"id":140032988,"value":"0"},"fullBackgroundColor":{"id":140032989,"value":"#fff0"},"published":{"id":140032990,"value":"1"},"conditions":{"id":140032991,"value":"[]"},"ratio":{"id":140032992,"value":"square"},"buttonTextColor":{"id":140032993,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":140032994,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":140032995,"value":"#0000"},"buttonBorderRadius":{"id":140032996,"value":"#{button.border.radius}"},"buttonFill":{"id":140032997,"value":"0"}}}],"properties":{"title":{"id":140032917,"value":null},"limit":{"id":140032918,"value":"2"},"align":{"id":140032919,"value":"center"},"breakpoints":{"id":140032920,"value":"{\"xs\":2,\"md\":2,\"lg\":4,\"xl\":4}"},"spacing":{"id":140032921,"value":null},"template":{"id":140032922,"value":"grid"},"padding":{"id":140032923,"value":"1"},"fullWidth":{"id":140032924,"value":null},"fullBackgroundColor":{"id":140032925,"value":"#fff0"},"published":{"id":140032926,"value":"1"},"conditions":{"id":140032927,"value":"[]"}}},{"id":5433107,"type":"grid","published":1,"size":{"x":12,"y":0},"order":4,"items":[{"id":5433108,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":140033010,"value":null},"copy":{"id":140033011,"value":null},"buttonText":{"id":140033012,"value":null},"image":{"id":140033013,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/a4nskyakzmgo6ll86kodjqegh6tnwmln8gpj8xzotbwjdkpy.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"textAlign":{"id":140033014,"value":"center"},"textColor":{"id":140033015,"value":"#fff"},"textShadow":{"id":140033016,"value":"#{text.shadow}"},"iconShadow":{"id":140033017,"value":"light"},"horizontalAlign":{"id":140033018,"value":"center"},"verticalAlign":{"id":140033019,"value":"center"},"icon":{"id":140033020,"value":null},"iconSize":{"id":140033021,"value":"2"},"iconColour":{"id":140033022,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":140033023,"value":"center"},"iconVerticalAlign":{"id":140033024,"value":"center"},"href":{"id":140033025,"value":"\/product\/the-body-knows-ease-in-mulberry\/"},"borderRadius":{"id":140033026,"value":"#{image.border.radius}"},"backgroundColor":{"id":140033027,"value":null},"overlay":{"id":140033028,"value":"1"},"overlayOpacity":{"id":140033029,"value":"0"},"overlayColors":{"id":140033030,"value":null},"overlayDirection":{"id":140033031,"value":"90"},"textSize":{"id":140033032,"value":"large"},"template":{"id":140033033,"value":"pod"},"padding":{"id":140033034,"value":"6"},"fullWidth":{"id":140033035,"value":"0"},"fullBackgroundColor":{"id":140033036,"value":"#fff0"},"published":{"id":140033037,"value":"1"},"conditions":{"id":140033038,"value":"[]"},"ratio":{"id":140033039,"value":"square"},"buttonTextColor":{"id":140033040,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":140033041,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":140033042,"value":"#0000"},"buttonBorderRadius":{"id":140033043,"value":"#{button.border.radius}"},"buttonFill":{"id":140033044,"value":"0"}}},{"id":5433109,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":140033045,"value":null},"copy":{"id":140033046,"value":null},"buttonText":{"id":140033047,"value":null},"image":{"id":140033048,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/fvjaog9wre0dl0utfkntoiy5wedh9chllangbktitceiihwn.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"textAlign":{"id":140033049,"value":"center"},"textColor":{"id":140033050,"value":"#fff"},"textShadow":{"id":140033051,"value":"#{text.shadow}"},"iconShadow":{"id":140033052,"value":"light"},"horizontalAlign":{"id":140033053,"value":"center"},"verticalAlign":{"id":140033054,"value":"center"},"icon":{"id":140033055,"value":null},"iconSize":{"id":140033056,"value":"2"},"iconColour":{"id":140033057,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":140033058,"value":"center"},"iconVerticalAlign":{"id":140033059,"value":"center"},"href":{"id":140033060,"value":"\/product\/in-the-moment-ease-in-petrol-6a568c6def9a3\/"},"borderRadius":{"id":140033061,"value":"#{image.border.radius}"},"backgroundColor":{"id":140033062,"value":null},"overlay":{"id":140033063,"value":"1"},"overlayOpacity":{"id":140033064,"value":"0"},"overlayColors":{"id":140033065,"value":null},"overlayDirection":{"id":140033066,"value":"90"},"textSize":{"id":140033067,"value":"large"},"template":{"id":140033068,"value":"pod"},"padding":{"id":140033069,"value":"6"},"fullWidth":{"id":140033070,"value":"0"},"fullBackgroundColor":{"id":140033071,"value":"#fff0"},"published":{"id":140033072,"value":"1"},"conditions":{"id":140033073,"value":"[]"},"ratio":{"id":140033074,"value":"square"},"buttonTextColor":{"id":140033075,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":140033076,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":140033077,"value":"#0000"},"buttonBorderRadius":{"id":140033078,"value":"#{button.border.radius}"},"buttonFill":{"id":140033079,"value":"0"}}},{"id":5433110,"type":"pod","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"title":{"id":140033080,"value":null},"copy":{"id":140033081,"value":null},"buttonText":{"id":140033082,"value":null},"image":{"id":140033083,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/2uavn9wvkva8q4u8kdh0ttzjttgxtaf2m7jtzzzjfo0z8lox.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"textAlign":{"id":140033084,"value":"center"},"textColor":{"id":140033085,"value":"#fff"},"textShadow":{"id":140033086,"value":"#{text.shadow}"},"iconShadow":{"id":140033087,"value":"light"},"horizontalAlign":{"id":140033088,"value":"center"},"verticalAlign":{"id":140033089,"value":"center"},"icon":{"id":140033090,"value":null},"iconSize":{"id":140033091,"value":"2"},"iconColour":{"id":140033092,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":140033093,"value":"center"},"iconVerticalAlign":{"id":140033094,"value":"center"},"href":{"id":140033095,"value":"\/product\/unrushed-flow-in-frost\/"},"borderRadius":{"id":140033096,"value":"#{image.border.radius}"},"backgroundColor":{"id":140033097,"value":null},"overlay":{"id":140033098,"value":"1"},"overlayOpacity":{"id":140033099,"value":"0"},"overlayColors":{"id":140033100,"value":null},"overlayDirection":{"id":140033101,"value":"90"},"textSize":{"id":140033102,"value":"large"},"template":{"id":140033103,"value":"pod"},"padding":{"id":140033104,"value":"6"},"fullWidth":{"id":140033105,"value":"0"},"fullBackgroundColor":{"id":140033106,"value":"#fff0"},"published":{"id":140033107,"value":"1"},"conditions":{"id":140033108,"value":"[]"},"ratio":{"id":140033109,"value":"square"},"buttonTextColor":{"id":140033110,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":140033111,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":140033112,"value":"#0000"},"buttonBorderRadius":{"id":140033113,"value":"#{button.border.radius}"},"buttonFill":{"id":140033114,"value":"0"}}},{"id":5433111,"type":"pod","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"title":{"id":140033115,"value":null},"copy":{"id":140033116,"value":null},"buttonText":{"id":140033117,"value":null},"image":{"id":140033118,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/s4yyzuyfxmqwtxwje0oxi6gunnpmztrmr2dvazz92bdjieip.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"textAlign":{"id":140033119,"value":"center"},"textColor":{"id":140033120,"value":"#fff"},"textShadow":{"id":140033121,"value":"#{text.shadow}"},"iconShadow":{"id":140033122,"value":"light"},"horizontalAlign":{"id":140033123,"value":"center"},"verticalAlign":{"id":140033124,"value":"center"},"icon":{"id":140033125,"value":null},"iconSize":{"id":140033126,"value":"2"},"iconColour":{"id":140033127,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":140033128,"value":"center"},"iconVerticalAlign":{"id":140033129,"value":"center"},"href":{"id":140033130,"value":"\/product\/already-enough-anchor-in-natural\/"},"borderRadius":{"id":140033131,"value":"#{image.border.radius}"},"backgroundColor":{"id":140033132,"value":null},"overlay":{"id":140033133,"value":"1"},"overlayOpacity":{"id":140033134,"value":"0"},"overlayColors":{"id":140033135,"value":null},"overlayDirection":{"id":140033136,"value":"90"},"textSize":{"id":140033137,"value":"large"},"template":{"id":140033138,"value":"pod"},"padding":{"id":140033139,"value":"6"},"fullWidth":{"id":140033140,"value":"0"},"fullBackgroundColor":{"id":140033141,"value":"#fff0"},"published":{"id":140033142,"value":"1"},"conditions":{"id":140033143,"value":"[]"},"ratio":{"id":140033144,"value":"square"},"buttonTextColor":{"id":140033145,"value":"#{page.background.color}"},"buttonBackgroundColor":{"id":140033146,"value":"#{button.secondary.color}"},"buttonBorderColor":{"id":140033147,"value":"#0000"},"buttonBorderRadius":{"id":140033148,"value":"#{button.border.radius}"},"buttonFill":{"id":140033149,"value":"0"}}}],"properties":{"title":{"id":140032999,"value":null},"limit":{"id":140033000,"value":"4"},"align":{"id":140033001,"value":"center"},"breakpoints":{"id":140033002,"value":"{\"xs\":2,\"md\":2,\"lg\":4,\"xl\":4}"},"spacing":{"id":140033003,"value":null},"template":{"id":140033004,"value":"grid"},"padding":{"id":140033005,"value":"1"},"fullWidth":{"id":140033006,"value":"0"},"fullBackgroundColor":{"id":140033007,"value":"#fff0"},"published":{"id":140033008,"value":"1"},"conditions":{"id":140033009,"value":"[]"}}},{"id":5433112,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":5,"items":[],"properties":{"html":{"id":140033150,"value":"

Gemaakt om te dragen. Bedoeld om te voelen.<\/h3>

Seen by Steven blijft groeien, met nieuwe ontwerpen, idee\u00ebn en samenwerkingen die stilaan vorm krijgen.<\/p>

Maar het gevoel erachter blijft hetzelfde: kleding cre\u00ebren die comfortabel draagt en op een subtiele manier iets voor je betekent.<\/p>

Bedankt dat je deel uitmaakt van dit verhaal.<\/p>

WEAR WHAT YOU FEEL.<\/strong><\/p>

Steven,
Seen by Steven<\/p>"},"borderRadius":{"id":140033151,"value":"#{text.border.radius}"},"textColor":{"id":140033152,"value":"#{text.color}"},"backgroundColour":{"id":140033153,"value":"#0000"},"truncateHeight":{"id":140033154,"value":null},"template":{"id":140033155,"value":"text"},"padding":{"id":140033156,"value":"6"},"fullWidth":{"id":140033157,"value":"0"},"fullBackgroundColor":{"id":140033158,"value":"#{text.fullBackground.color}"},"published":{"id":140033159,"value":"1"},"conditions":{"id":140033160,"value":"[]"}}}],"properties":{"title":{"id":140029535,"value":"Ons verhaal"},"isStorePage":{"id":140029536,"value":"1"},"description":{"id":140029537,"value":"Ons verhaal"},"ogImage":{"id":140029538,"value":"https:\/\/images.podos.io\/6l9vqyynlvmkifin4xct8rleoneyppadfaw1tfdzy59k184m.png.png?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":437198,"edited":true,"keyPhraseCampaignId":null}